Hi, I’m Emily

I help people figure out what meaningful work means to them and how to make it happen.

I worked in leadership development, founded an e-learning agency, then built and sold a tabletop gaming website as a solopreneur.

Everyone saw the success but not everyone saw the burnout, depression, and feeling of being lost. I kept asking, โ€œIs this really what I want to do with my life?โ€

I devoured research on happiness and work. Then designed psychology based activities to get to the heart of what meaningful work actually means. I redesigned and rebuilt my life so that it feels aligned with me โ€“ instead of just looking impressive on paper.

Now, I help people who feel lost or stuck to get clear on what meaningful work means to them and how to make it happen.

emily fable at desk

My meaningful work path

Here you can see my work journey but also insights into why I changed direction along the way.


2000-2008

I didn’t have much money while growing up. So from the age of 14, through school and university, I worked many part-time jobs. I was a: pot washer, cleaner, shop assistant, babysitter, baker, Avon lady, Kumon teaching assistant, sandwich maker and more. I also sold things on eBay and Amazon and built PCs to earn extra money.

Before university, I used the money to pay for video games (I was so proud when I bought my PlayStation2)! During university, I used the money to buy food!


2008-2014

emily holding an award at e-learning awards in 2012
I was the learning design lead for a project which won an industry award in 2012

After graduating with an English degree from The University of Sheffield, I worked for an agency as a lead learning designer on award-winning training programmes for huge organizations like the NHS and British Airways.

I specialized in leadership development. After work, I mentored students from a local university something which I did for the next 10 years!

I’ve always loved self-improvement and behavioural science. Working alongside business leaders, organizational psychologists and executive coaches, introduced me to vast amount of exciting research, theories and models which I taught to others.


2014-2015

When the agency I worked for was sold to a learning technology firm, I took an opportunity to try out middle management and ran the Learning & Development department.

After 12 months, I wanted to try working for myself, so I left to be a freelance learning consultant.


2015-2018

emily college talk
Giving a talk at Sheffield College to business students in 2016

After freelancing for 6 months, I missed the feel of working as part of a creative agency. I’d always wanted to run a business with an office and a team, so when an old colleague of mine bought up the idea of starting our own agency I got excited.

We co-founded a bootstrapped B2B e-learning agency and grew a team with our own city centre office.

emily working late
Working late while exhausted. Sat at our desks for so long that the motion activated lights turned off!

But working 60 hour weeks for years under huge stress caused me to get ill, depressed, and burnt out. I started to get numbness on the left hand side of my face and family were massively concerned for my health.

During a very rare week’s vacation, I finally had some time and space to think.

When I came back, I had a very difficult conversation with my business partner that I couldn’t do this anymore. She was hugely p**sed off and it put a huge strain on our relationship from that point onward.

We told the team we’d be closing the business in 9 months when our current contracts ended. Because I had savings to live off after the business closed, but my business partner didn’t have such savings, she started freelancing so I wrapped up the project work myself. Knowing there was an end in sight was the final boost I needed to get me through.

When the work was finally finished 12 months later, I expected to feel relieved and excited. But instead I felt like I had a lump in my throat all the time.

I went to the doctors who diagnosed me with globus sensation caused by stress. How could I be more stressed now than I was before?!

I realised I’d put a lot of pressure on myself to find the perfect thing to do next. I believed this was my one opportunity to something I wanted to do with my life. I needed to get it right because I’d never have the chance again. That’s a lot of pressure!

I decided to stop overthinking, leave the decision until after Christmas and just give myself a proper break.

It worked. I finally got clear on what I wanted to do.


2019-2023

I wanted to do something fun that wasn’t client based and work on my own from home. Ideally, build a business that could make passive income, in a subject I was passionate about, that allowed me to be creative and make digital content. So I started a website about one of my hobbies – tabletop games.

I had 18 months worth of savings, so I invested in myself and bought an online course showing me how to make money from a blog. This gave me the confidence to do something I’d wanted since I was a teenager – I dyed my hair blue.

old website
A little about me from my old website

After working full time for 7 months, I earnt $10! But after that, the business grew quickly and in two years I was earning more than I did in my corporate job.

Because I could work from home full time I fulfilled another childhood dream and got a dog!

emily moxie villainous
Me and our dog Moxie

After writing about games for 3 years, I started to feel unfulfilled and wanted to have a bigger positive impact with my work. I didn’t want to be remembered as a tabletop gaming content creator, so I sold the website.


2024

emily ukulele
Me playing my favourite ukulele in a YouTube video for the music channel I started

While figuring out what to do next, there were two paths that I liked the most. The first was to learn how to create and release music and teach others what I learnt along the way.

I started YouTube channel about music. (So I needed to learn how to do YouTube too!) But after 6 months, I realised that while I enjoy making music, the business wasn’t going to have a big enough positive impact on others. So I decided to follow the second path.


2024-Now

After all those years working on my own at home, I missed connecting with people. I also had notebooks full of psychology-based activities I’d designed for myself every time I felt stuck in my work life. I knew they could help people. I just needed to get them out in the world.

So I decided to dust off my skills and knowledge in coaching, course design, and psychology, and go for it.

I want to be the person I wish was there for me when I was stuck, burned out and lost.

I want to help you get clear on what meaningful work means to you and take action to make it happen.

emily office